ALLSTAR
ZOOZ Bikes
01

Your Brand

Everything starts with the brand.

Our brand experts create your strategy and identity, or translate your existing brand into Brand Activator. Now your entire team has one living source of truth. No more digging through five folders and a Dropbox link somebody shared in 2023.

Primary Logo

Built by Allstar
ZOOZ Bikes
ZOOZ secondary logo on white
ZOOZ secondary logo on yellow

Brand Colors

ZOOZ core palette

ZOOZ Volt

#F7DC03

Primary / Shredder

Carbon

#090909

Base surface

Signal Teal

#1B7D6C

Commuter line

Ember

#FFA44E

Cruiser line

Graphite

#292929

Rules / dividers

Chalk

#F8F8F8

Type on dark

Typography

ZOOZ type stack

Ride Different

Display: Archivo 900 · Headlines, campaigns

Built for riders who see every curb as an invitation.

Body: Barlow 400/500 · Web, email, retail

Spec / 750W · 28 MPH · 60 MI Range

Meta: Barlow Condensed 600 · Specs, labels, UI

ZOOZ photography direction: rider in an empty lot at golden hour
Photography direction: real riders, real light, no studio gloss
ZOOZ product imagery: matte black fat-tire electric bike
ZOOZ detail imagery: frame joint and tire tread

Brand Assets

One source of truth
  • ZOOZ Wordmark2.4 MB↓
  • Monogram / Z Mark1.1 MB↓
  • Brand Guidelines 202618.6 MB↓
  • Typography Kit6.2 MB↓
  • Product Photography: Ultra Flex1.4 GB↓

Now your entire team has one living source of truth.